Holly Girl By Holly Girlz: The journey
We teamed up with Hoodbot (www.hoodbot.com) to come out with our own collection of apparel. The process was filled with trial and error. We were first approached with the idea from Hoodbot, an online boutique store in its infancy around late fall 2016. Though eager, but unsure of where to start; we pushed for the Spring. Spring turned into the Summer... Summer '17 was a test dummy for the right font, on the right type of shirt, with the right shade of pink. There were samples of crop tops and tank tops all over the house. Debates over what sweatshirt should have what and how it should be displayed was far from questionable conversation.
For this very moment...
The launch of Holly Girl By Holly Girlz, November 1st, 2017.
We toasted at midnight on the first Big Accomplishment of Many.
A Dream, into Fruition.
What is a Holly Girl?
A Holly Girl is a girl or young woman who GIVES. She understands that when she gives to her community or helps a friend, she is in return helping herself. She holds her culture close to her heart and stands with confidence and pride in who she is. She understands the importance of sisterhood and empowerment. She is fearless in accomplishing her dreams and supportive of others as they accomplish theirs.
A Holly Girl is someone who wants to enjoy all that life has to offer. She practices self love. She enjoys expressing herself through what drives her spirit. She is intelligent and inquisitive. She loves fashion and likes to have fun. She keeps her family close. She is constantly learning...
She is YOU. She is ME. She is the future.
Shop the collection
Author: Amsara Holly
I've been writing creatively since I was 10. I've been singing since I was 3. I fell in "love" for the first time when I was 13. Living my dream with my sisters. Eating hella food. Playing hella music.